Project | NWPA Pride Alliance

nwpapride.org

• Website
• Logo
• Social Media
• Merch
• Banners & Signage

Organization Overview

NWPA Pride Alliance is a non-profit organization based in Northwest Pennsylvania, dedicated to celebrating and supporting the local LGBTQ+ community. They focus on creating a welcoming, safe space through community engagement, advocacy, and events.

Design Rationale

To capture the sheer joy and energy of their mission, we rolled out a complete Brand Evolution package. The fresh visual identity is bright, bold, and unapologetically inclusive. By mixing a vibrant color palette with expressive, eye-catching graphics, the design speaks directly to unity and equality. Fun, dynamic elements are woven throughout the branding to keep things feeling celebratory, while still maintaining a cohesive, trustworthy foundation.

Project Highlights

A major piece of this puzzle was a top-to-bottom website rebuild to clear up some frustrating data management headaches. We brought the new site to life using the custom Whee! Site Studio application, giving the Pride team a beautifully simple way to manage their own content behind the scenes. Most importantly, everything was completely redesigned to meet modern accessibility standards, making sure their digital home is truly open and welcoming to everyone.

Brand Personality

Joyful, dynamic, modern, and fiercely inclusive. The brand feels like a true celebration. It is energetic, inviting, and deeply connected to the people it serves.

Overall Impact

This digital overhaul has completely energized the organization's public image. By building a cohesive, easy-to-use digital space and a standout visual identity, NWPA Pride Alliance now has a much stronger, more confident platform to champion visibility and equality across the region.