Project | NWPA Pride Alliance
- Website
- Logo
- Social Media
- Merch
- Banners & Signage
Organization Overview
NWPA Pride Alliance is all about celebrating and uplifting the LGBTQ+ community across Northwest Pennsylvania by creating welcoming spaces, hosting great events, and driving local advocacy.
The Brand Evolution
To capture the pure joy and energy of their mission, I rolled out a complete Brand Evolution package. The updated visual identity is bright, bold, and unapologetically inclusive, mixing a vibrant color palette with expressive graphics that center on unity and equality. Fun, dynamic elements are layered throughout to keep things feeling celebratory while grounding the brand in a cohesive, reliable foundation.
Project Highlights
- Custom CMS Build: Rebuilt the site from the ground up using the Whee! SiteStudio application to eliminate data management headaches and give their team full, easy control over their content.
- Universal Accessibility: Designed every pixel to meet modern accessibility standards, ensuring their online home is open and easy to navigate for everyone.
- Visual Refresh: Created a modern aesthetic built to scale effortlessly across digital platforms and physical event graphics.
Brand Vibe
Joyful, dynamic, modern, and fiercely inclusive. It feels like a genuine celebration, energetic, inviting, and deeply rooted in the local community.
The Impact
This overhaul gave NWPA Pride Alliance a fresh, confident platform to amplify their reach. With a solid digital foundation and a vibrant visual identity, they are better equipped than ever to champion visibility, rally supporters, and drive equality across the region.
